Brutus
Campaign Manager - Send, Test, Optimize
SELECT INDUSTRY
423
Warming on FB
156
Ready to Email
89
In Sequence
234
Cooling (90 days)
Cold Emails
Send first email to warmed leads ready for outreach
156
Follow-up Emails
Send next email in sequence to active leads
34
EMAIL SEQUENCE SCHEDULE
After warming period ends, emails are sent on this schedule:
| Day | Pending | Action | |
|---|---|---|---|
| Email 1 (Cold) | Day 1 | 156 | |
| Email 2 | Day 3 | 89 | |
| Email 3 | Day 6 | 67 | |
| Email 4 | Day 12 | 45 | |
| Email 5 (Final) | Day 24 | 23 |
SELECT INDUSTRY
A/B Test Recommendation
Template 3 ("I rebuilt your website...") is outperforming by 2.4x.
Short, direct messages work best. Consider retiring Templates 1 and 7 -
their response rates are below 0.5%.
EMAIL TEMPLATES - INSURANCE
| Template | Status | Sent | Opens | Replies | Actions |
|---|---|---|---|---|---|
|
Template 3 - Direct Rebuild
"I rebuilt your website. May I send you the link?"
|
Active | 847 | 42% | 6.2% | |
|
Template 5 - Platform Pain
"Sick of updating your site through Wix?"
|
Active | 623 | 38% | 4.8% | |
|
Template 4 - Price Lead
"Want a new custom website for only $69?"
|
Testing | 512 | 35% | 3.1% | |
|
Template 1 - Long Form
"I think you may be a good fit for a new..."
|
Paused | 1,204 | 28% | 0.8% | |
|
Template 7 - US Built
"$69 per month gets you a custom website..."
|
Retire? | 389 | 22% | 0.3% |
Facebook Marketing API Connected
Last sync: 2 minutes ago
CUSTOM AUDIENCES BY INDUSTRY
Insurance Warming
Active
Dental Warming
Testing
Construction Warming
Active
Law Warming
Active
WARMING SETTINGS
Days on Facebook before first email
Days to wait before re-entering pipeline
AD BUDGET
Total Facebook ad spend per month
$312
869
Total in Pipeline
423
Warming
234
Emailing
212
Cooling
QUEUE CONTROLS
RECENT QUEUE ACTIVITY
| Lead | Industry | Stage | Next Action |
|---|---|---|---|
|
ABC Insurance Agency
|
Insurance | Warming | Email 1 in 6 days |
|
Smith Law Firm
|
Law | Emailing | Email 3 tomorrow |
|
Johnson Dental
|
Dental | Cooling | Re-enter Apr 15 |
EMAIL SETTINGS
Max emails per day to protect deliverability
MAILGUN CONFIGURATION